Social mediatization of religion: islamic videos on YouTube

< .01) are increasing at a remarkable rate than the other interaction variables. We observed that users who watch Islamic videos are more likely to like the videos than to dislike them. Users' engagement is not related to the length of Islamic videos in any significant way. These two results partly suggest users' positive and supportive attitudes toward online Islamic videos. Finally, this study recommends investigating the thematic temporal distribution of Islamic videos for an in-depth understanding of the users' topical interest patterns.