October 1, 1987

Service Attributes And Situational Effects On Customer Preferences For Restaurant Dining

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Abstract

This article presents a model of consumer choice behavior and illustrates the effective ness of the model through decisions made about a restaurant meal. Management and marketing implications are discussed.

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June et al. (Thu,) studied this question.

synapsesocial.com/papers/6a11c872a50709dd2cdcd156 https://doi.org/https://doi.org/10.1177/004728758702600205

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1The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude1973 · 29 citations
2A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes1975 · 200 citations
3An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models1983 · 66 citations
4An Investigation of Situational Variation in Brand Choice Behavior and Attitude1979 · 90 citations
5An Exploratory Assessment of Situational Effects in Buyer Behavior1974 · 234 citations

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