Experimental study of group creativity: Task representation, group structure, and performance

Abstract This article attempts to introduce and investigate a new variable in the experimental study of groups: the representation system. This study deals more specifically with the riile played by the representation of the task. This representation of the task constitutes the theory, the system of hypotheses individuals work out with respect to the nature of the task and the means to use in order to carry it out. The key results of this study are that group performance depends on the representation of the task, with optimum effectiveness achieved when the representation of the task and its objective nature coincide. Another finding is that the structure of communications within the group is determined by the representation of the task rather than by its objective character. It was also established that the representation of the task determines the cognitive process adopted by the group. Thus the entire group activity is tied to the representations in its midst. The group organizes itself, regulates itself interactions, and determines its priorities in terms of these representations.