Adapting Publications for Local Audiences: Learning from Focus Groups and Community Experts

Key Points

• This research aims to enhance the effectiveness of publications by tailoring them for specific local audiences.
• Engaged focus groups to gather insights from custodial grandparents in Hawaii.
• Adapted existing brochures and fact sheets based on community feedback.
• Evaluated communication effectiveness through direct interaction with the target population.
• Adapted brochures led to a noticeable improvement in audience engagement.
• Targeted communications resulted in higher understanding and retention of information.
• Feedback indicated that publications were more relevant and appealing to the local audience.