Adapting Publications for Local Audiences: Learning from Focus Groups and Community Experts

Q: What does this research mean for the field?

Adapting existing educational publications for local audiences using focus groups and community experts leads to more effective, tailored resources and increased communication with target populations. Novelty: ClaimNovelty.METHODOLOGICAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

Loriena A. Yancura

doi:10.66752/1077-5315.4093

October 1, 2008Journal of Extension

Adapting Publications for Local Audiences: Learning from Focus Groups and Community Experts

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Key Points

This research aims to enhance the effectiveness of publications by tailoring them for specific local audiences.
Engaged focus groups to gather insights from custodial grandparents in Hawaii.
Adapted existing brochures and fact sheets based on community feedback.
Evaluated communication effectiveness through direct interaction with the target population.
Adapted brochures led to a noticeable improvement in audience engagement.
Targeted communications resulted in higher understanding and retention of information.
Feedback indicated that publications were more relevant and appealing to the local audience.

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Implication

Study adapts publications for local audiences, suggesting increased communication effectiveness.

Abstract

Many Extension professional rely on publications such as brochures and fact sheets to communicate with members of unique populations. This article describes the process of adapting existing publications for local audiences, with examples from a project adapting brochures for custodial grandparents in Hawaii. Benefits of this process include more effective publications that have been tailored to local populations as well as increased communication with such populations.

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Cite This Study

Loriena A. Yancura (2008) studied this question.

synapsesocial.com/papers/6a17dbe93fad632b0f9d88c9 https://doi.org/10.66752/1077-5315.4093

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Adapting Publications for Local Audiences: Learning from Focus Groups and Community Experts

Key Points

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Implication

Abstract

Discussion

Cite This Study

Adapting Publications for Local Audiences: Learning from Focus Groups and Community Experts

Key Points

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

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