What question did this study set out to answer?

The aim is to analyze the impact of the internet on media business strategies in Nigeria.

June 18, 2026

THE INTERNET, NEW MEDIA AND APPROACHES TO MEDIA BUSINESS IN NIGERIA â€“ AN ANALYSIS

Key Points

The aim is to analyze the impact of the internet on media business strategies in Nigeria.
Examined variations in internet adoption across different media segments in Nigeria.
Reviewed global trends in media internet usage and compared them with Nigerian practices.
Critically evaluated how media companies use the internet to enhance revenue.
Newspaper companies have utilized the internet to reach new audiences and boost sales.
Radio and television stations incorporated online platforms for advertising and revenue generation.
The internet has significantly influenced the overall business models of the Nigerian media industry.

Abstract

Abstract This paper examines the use of internet by Nigerian media and how this has changed the approach to business in the Nigerian media industry. It reviews the advent of the internet and its adoption by the media in other parts of the world and Nigeria. It also critically examines how the various segments of the Nigerian media industry have adopted and used the internet, especially as business models to boost revenue. The paper then zeroes on individual sectors of the media i. e. how newspaper companies, radio and television stations have used the internet to attract new audiences and additional revenue. Key Words: Internet, New Media, Media Business. JCMRJournal of Communication and Media Research, Vol. 3, No. 1, April 2011, 125 – 134. © Delmas Communications Ltd About the author *Mudathir Ganiyu is a doctoral candidate at Lead City University, Ibadan, Nigeria. Full Article Words: 5,514; Pages: 10

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