THE INTERNET, NEW MEDIA AND APPROACHES TO MEDIA BUSINESS IN NIGERIA – AN ANALYSIS

This paper examines the use of internet by Nigerian media and how this has changed the approach to business in the Nigerian media industry. It reviews the advent of the internet and its adoption by the media in other parts of the world and Nigeria. It also critically examines how the various segments of the Nigerian media industry have adopted and used the internet, especially as business models to boost revenue. The paper then zeroes on individual sectors of the media i. e. how newspaper companies, radio and television stations have used the internet to attract new audiences and additional revenue. Key Words: Internet, New Media, Media Business. JCMRJournal of Communication and Media Research, Vol. 3, No. 1, April 2011, 125 – 134.