Global cigarette market: trends in sales, pricing and estimates of price elasticity across WHO regions (2008–2022)

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Analysis shows rising cigarette prices correlate with reduced sales in the Americas and Europe, suggesting effective tobacco taxation strategies.

Cigarette stick sales fell 11.6% globally from 2008 to 2022, notably in the Americas (40.6%) and Europe (40.9%).
The global price elasticity was estimated at –0.44, with the Americas showing the highest elasticity at –0.89.
Stable sales in the Western Pacific and South-East Asia may be due to population growth offsetting price increases.
The findings highlight the need for enhanced tobacco control measures in regions with rising sales and limited pricing strategies.

Ali et al. (2025) studied this question.

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Analysis shows rising cigarette prices correlate with reduced sales in the Americas and Europe, suggesting effective tobacco taxation strategies.