Survey reveals perceived immersion and convenient conditions drive metaverse training adoption, suggesting improved organizational agility.
Purpose This study aims to determine the primary drivers behind the ambition of adopting metaverse-based training platforms and how such intention may contribute to increased organizational agility. Design/methodology/approach The authors collected 281 responses from various sources and used SMART PLS 4 to test the hypothesized model. Findings The results of this study show that while computer self-efficacy does not influence adoption intentions for metaverse-based training platforms, perceived immersion and convenient conditions do. That intention has a significant impact on organizational agility. Research limitations/implications The scope of this study is restricted to organizational settings (B2B). This research only looks at cross-sectional data. Practical implications This study highlights the importance of adapting to constant technological change to maintain agility in a rapidly evolving business environment. Originality/value Theoretically, this study extends the literature on metaverse and organizational agility from a psychological perspective, broadening organizations’ understanding of how they can use the metaverse to train employees.
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Goel et al. (2025) studied this question.
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