Survey-experimental research reveals the price-quality trade-off in online panels, suggesting statistical power may be prioritized over cost in Germany's market.
Key Points
Main finding indicates that the trade-off between price and quality in survey panels is less significant than previously thought.
Evidence based on comparisons of outcomes from low, medium, and high-priced marketing research companies in Germany.
The methodology involved soliciting bids and conducting experiments with quota-representative samples.
This research offers insights for selecting online survey panels, emphasizing the necessity of maximizing statistical power while managing costs.