August 9, 2025

Meme Exposure on Social Media Associated with More Positive E-Cigarette Perceptions and Greater Usage Among Youth.

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Analyzed the effects of meme exposure on e-cigarette perceptions in youth, showing its potential influence on tobacco use behaviors.

Meme exposure is linked to more positive perceptions of e-cigarettes among youth.
Exposure to friends' and celebrities' memes correlates with increased usage and lower perceived harmfulness.
Youth exposed to memes show higher susceptibility to initiate e-cigarette use, especially non-users.
Findings suggest the need for health campaigns utilizing memes to prevent youth e-cigarette usage.

Zheng et al. (2025) studied this question.

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