Digital media art, as an emerging field that integrates technology and art, is gradually permeating all aspects of the cultural and creative industries, driving the digital transformation and innovative expression of traditional culture. This paper explores the application paths of digital media art in cultural creativity. By analyzing current practical cases and technological development trends, it points out that digital media art not only enriches the forms of cultural product expression but also promotes the diverse dissemination and value recreation of cultural content. In the future, there should be enhanced industry standards, education and training, and cross-sector collaboration to ensure the sustainable development of digital media art in the cultural and creative industries.
Yingxia JI (Tue,) studied this question.