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Analysis reveals consumer preferences in science tourism, suggesting strategies for personalized offers.
The article presents an analysis of target segments of consumers of popular science tourism, their preferences and motivations. It also shows the main categories of participants in popular science tourism, the key stages of identifying consumer preferences and develops recommendations for the formation of personalized tourist offers. Particular attention is paid to the process of audience segmentation and factors influencing the choice of popular science routes.
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Goncharova et al. (2025) studied this question.
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