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August 11, 2025International Journal of Accounting and Economics Studies1 citations

Impact of Young Investors’ Behaviour on Investment Decision-An Empirical Study in Equity Market

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SGS. GayathriDSDr.C. Sankar

Key Points

  • Investment decisions are significantly influenced by risk perception among young investors and equity market behavior.
  • The study included 180 young investors in Chennai, showing strong ties between risk perception and investment choices.
  • Using structural equation modelling, this research highlighted that certain biases are not mediated by risk perception.
  • Understanding risk perception may help young investors overcome biases and improve their financial decision-making.

Abstract

Using structural equation modelling, this study investigates how young investors' activities are related, both directly and indirectly. The research focuses on investors as individuals who have been investing in Chennai for a period of years. The data were collected from 180 target respondents who were selected using the convenience sampling technique. The results support the idea that risk perception mediates the relationship between stock prices and investing decisions. Moreover, clustering bias, predisposition effect, and choices regarding investments are not mediated by risk perception. Nonetheless, there is a considerable correlation between risk perception and the disposition effect. Individual investors benefit from the research as they may use their estimations to make judgments about their investments rather than relying on the opinions of others. To counteract these prejudices, investors need to have the required training and knowledge. Risk is the biggest barrier when it comes to financial decision-making, yet blue-chip stocks significantly reduce risk. This study expanded on the mediating function of risk perception, whereas most previous research focused on the investing decisions and behavioral biases of individual investors. Human capital, oddities, computer proficiency, and artificial technology may also mediate and limit future direction.

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Cite This Study

Gayathri et al. (2025) studied this question.

synapsesocial.com/papers/68a35efb0a429f7973328540https://doi.org/10.14419/mzah4845
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