The Economics of Happiness in the Age of Artificial Intelligence: Challenges and Opportunities

This study examines the impact of artificial intelligence (AI) on the economics of happiness, which is defined as an interdisciplinary approach to assessing human well-being, taking into account not only material but also non-material factors. The key aspects of AI's influence on happiness-economic, social, and psychological—are analyzed. Particular attention is given to the potential of AI technologies in enhancing productivity, advancing personalized education, improving healthcare services, and automating routine tasks. At the same time, the study considers challenges related to the unequal distribution of AI benefits, job displacement risks due to automation, and the impact of digital technologies on social interactions. The paper emphasizes that the effective integration of AI into the economics of happiness requires a balanced approach focused on improving quality of life rather than solely on economic growth. The conclusions highlight the importance of regulation and the strategic implementation of AI technologies to ensure overall societal well-being.