Quantitative analysis reveals market and cost barriers affect green technology adoption in the manufacturing industry, suggesting key drivers for sustainability.
Selecting a green technological solution that aligns with the enterprise's operational characteristics is a critical step in attaining sustainable green goals. It also plays a key role in the technology's successful commercialization. The obstructions lie in identifying the determinants that may arise during the adoption and transformation of green technology. A survey of 526 respondents from the Indian manufacturing industry was conducted, and the data collected were evaluated using artificial neural networks (ANNs) and a structural equation modeling approach. The study's findings reveal that barriers related to market and cost greatly affected green technology adoption. Regarding drivers, green technology implementation was positively impacted by business, environmental, and economic factors. This study discovered valued understandings for corporate decision‐makers seeking to implement green technologies and contribute to enduring environmental and economic sustainability.
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Agrawal et al. (2025) studied this question.
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