Emotional Architecture of Entrepreneurship: Modelling Entrepreneurship Zeal and Risk from Ideation-to-Execution, Using SEM and Mindset Theory

Abstract This study explores the emotional and cognitive dynamics influencing entrepreneurial mindset and decision-making during the critical transition from ideation to execution. Drawing on mindset theory and volitional trait modeling, we introduce and empirically validate two latent constructs—Zeal and Risk perception—through a cross-sectional survey of 261 aspiring and early-stage entrepreneurs in India. Using structural equation modeling (SEM) and exploratory factor analysis, results show that emotional resilience, confidence, and mindset orientation significantly predict startup execution readiness. Zeal exhibits a nonlinear trajectory, peaking at ideation and launch stages, while perceived risk declines progressively with advancing entrepreneurial intent. Thematic analysis of qualitative responses highlights execution hesitancy shaped by financial constraints, role conflict, and fear of uncertainty, balanced by motivation, partnership support, and emotional resilience. These findings enrich the action phase model by quantifying volitional traits and distinguishing emotional inertia from strategic caution. The study contributes to entrepreneurship research by integrating emotional and cognitive constructs with startup execution behavior and offers practical insights for educators, policymakers, and incubators supporting early-stage founders.