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August 15, 2025Environmental Research CommunicationsOpen Access

Understanding Malaysian Consumers’ Intentions to Purchase Recycled Products: The Role of Environmental Ethics and Circular Economy Knowledge

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Authors

MMMuhammad Mehedi MasudAIA.K.M. Najmul IslamSSSayema Sultana

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Overview

Study reveals circular economy knowledge and environmental ethics influence consumer preferences for recycled products in Malaysia, suggesting educational strategies could enhance sustainable consumption.

Key Points

  • All four dimensions of circular economy knowledge significantly shape consumer attitudes toward recycled products, enhancing intentions to purchase.
  • Data from 384 Malaysian respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealing key influences on consumer preferences.
  • Environmental ethics moderates the relationship between consumer attitudes and purchase intentions, indicating a need for ethical awareness in marketing strategies.
  • The study integrates Prospect Theory and the Theory of Planned Behaviour, highlighting the importance of education in promoting sustainable consumer behavior.

Cite This Study

Masud et al. (2025) studied this question.

synapsesocial.com/papers/68a366930a429f797332c0b8https://doi.org/10.1088/2515-7620/adfb45
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