The influence of cosmetic advertisements on women's purchasing trends

Feminism has a wide spread in the society which shows the equal rights of women, this study examined cosmetics advertisements incorporating feminism themes influence womens purchasing trends, focusing on age-based differences and cultural variations between China and Western countries. The main topic of this research is that to determine the differences between different groups of womens preferences in their taste of buying cosmetics according to the ads. The consequences of this research are obvious that younger women are more prefer to buy cosmetics with ads that the content are show a large part of feminism, instead, elder people are not really cares about the content, they are more care about the function of a typical kind of cosmetics. The meaning of this research is that to improve women status and show the changes and influences of women in the society, which means that women are having a big part on the society, which in some ways to forbid the idea of male chauvinism. In this situation, the images of women in ads will be rapidly improved the impression of women. Furthermore, the most important is that it can let some ads to change or let audiences to know about their marketing pattern, which can attract more female consumer to have incentives to purchase their products. Also, it will reflect that the change and development of content in the ads which means that the deep insight of women are changed in this century.