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August 16, 2025Open Access

The Effectiveness of Traditional Marketing vs Digital Marketing in the Enrollment of a Satellite Campus: A Comparative Study

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Comparative study shows digital marketing engages tech-savvy students, while traditional marketing fosters community trust.

Digital marketing improves engagement and outreach, targeting tech-savvy students effectively.
Traditional marketing remains crucial for building trust among older and rural audiences, yet faces challenges in reach.
The study utilized a structured survey of 110 first-year students to evaluate marketing effectiveness.
Integrating both strategies is essential for educational institutions to effectively target diverse demographics.

Janessa Marie Comajeg-Guray (2025) studied this question.

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