Analysis uncovers how financial platforms shape decisions in different socioeconomic classes, suggesting class-formation implications.
Prior research explains socioeconomic differences in financial decisions by the habitus, preferences and constraints. Yet financial decisions are increasingly shaped by platforms, which prefigure subjectivities and behaviours. Analysing scripts of financial platforms targeted at different classes, we suggest that the scripts of the platforms used by diverse classes become central to fostering class differences in financial decisions. Contributions to the sociology of finance, class-formation and the performativity of marketing are discussed.
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Pellandini-Simanyi et al. (2025) studied this question.
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