Analysis of international marketing's role and current trends in globalization and integration, indicating its impact on national economies.
The article explores both theoretical and practical aspects of international marketing in the context of globalization and the integration of the world economy. It analyzes current trends in the development of international marketing, its role in shaping the global economic system, and its impact on the development of national economies.
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Klimovskikh et al. (2025) studied this question.
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