Dual bibliometric analysis maps trends in business communication, emphasizing soft skills and AI literacy implications.
This study presents a dual bibliometric analysis of business communication research. Study 1 analyzes 135 publications from the Web of Science (1993-2024) to map global trends in communication and pedagogy within business education. Study 2 focuses on 328 articles from Business and Professional Communication Quarterly , offering journal-specific insights. Key themes include soft skills, AI literacy, digital communication, and experiential learning. The study highlights how global trends are reflected and extended within a leading journal. Findings offer valuable implications for educators, researchers, and curriculum developers seeking to align communication instruction with evolving academic and professional demands.
No takes yet. Share an insight, caveat, or question.
The Anh Phan (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: