Paradas do Orgulho como potencializadoras do Turismo LGBT+: uma análise no Rio Grande do Norte, Brasil

This research aims to analyze how the Pride Parades in Natal/RN and the metropolitan region boost LGBT+ tourism in Rio Grande do Norte (RN), based on an exploratory study with a qualitative approach, using interviews with the organizers of the Parades in Extremoz/RN, Natal/RN, and São Gonçalo do Amarante/RN in 2024. The data was systematized using Iramuteq software and analyzed using the content analysis technique. The results showed that the Parades in RN need more support from public bodies and private entities, as well as greater public support. Although the state has the potential to increase LGBT+ tourism, in order for these events to foster this possibility, there must be investment in local infrastructure, security, and a more open LGBT+ culture in the cities, in order to guarantee a sense of welcome and respect for both residents and visitors, in order to combat gender-based violence and violence against non-hegemonic sexualities. Finally, it is understood that these events can be a tool for promoting tourist destinations and responsible tourism.