The role of environmental design in shaping urban environment identities

At the present stage, the task of forming an identical image of the urban environment has become relevant, capable not only of reproducing and preserving cultural and historical heritage, but also of introducing new modern characteristics of comfort, communication, and creating attractive objects integrated into the established structure of the historical settlement. In the article, the authors pay special attention to the role of environmental design, which can reanimate the historical context of the city, integrate modern achievements of interactive technologies into it, taking into account the fact that the basic component of the process of forming urban identity is the historical and cultural heritage of cities, materialized in objects of architecture, environmental design, landscaping and small forms.