What type of study is this?

August 20, 2025International Journal of Strategic Communication

Nigerian Greenfluencing: The Role of Influencers on WildAid’s Public Awareness Campaign to End Illegal Bushmeat Consumption

View Full Paper

Ask AI

Bookmark

Influencers significantly impact public perceptions and behaviors toward bushmeat conservation efforts.
Moral and informational messages were most effective, yet fear appeals were absent in responses of 1,570 individuals.
Analysis of nine campaign videos reveals a disconnect between the campaign and cultural factors influencing bushmeat consumption.
Incorporating socio-economic contexts into messaging is crucial for improving campaign effectiveness and public engagement.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

This study demonstrates how influencers shape public perceptions on bushmeat consumption in Nigeria, suggesting a need for culturally aware messaging.

Cite This Study

Reeves et al. (2025) studied this question.

synapsesocial.com/papers/68af4cdfad7bf08b1ead653a https://doi.org/10.1080/1553118x.2025.2543273

View Full Paper

Ask AI

Bookmark

Implication

This study demonstrates how influencers shape public perceptions on bushmeat consumption in Nigeria, suggesting a need for culturally aware messaging.

Nigerian Greenfluencing: The Role of Influencers on WildAid’s Public Awareness Campaign to End Illegal Bushmeat Consumption

Key Points

Discussion

Implication

Cite This Study

Nigerian Greenfluencing: The Role of Influencers on WildAid’s Public Awareness Campaign to End Illegal Bushmeat Consumption

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider