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Mixed-methods research uncovers AI's role in financial investment, highlighting opportunities and challenges.
This research paper explores the growing influence of Artificial Intelligence (AI) in financial investment, focusing on its opportunities, strategic applications, and associated challenges. The study employs a mixed-methods approach combining quantitative survey data and qualitative expert interviews to provide comprehensive insights into how AI is transforming modern investment practices. Findings reveal that AI tools such as machine learning, algorithmic trading, and natural language processing are increasingly adopted for portfolio optimization, risk management, and market forecasting. These technologies offer significant benefits, including enhanced accuracy, speed, personalization, and cost-efficiency.
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Ahirwar et al. (2025) studied this question.
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