Strawberry Cultivation (Fragaria Moschata) as a Type of Entrepreneurial Activity

These studies are devoted to the consideration of strawberry cultivation as an effective type of entrepreneurial activity. Strawberries occupy an important place in the Russian fruit and berry market, having a high potential for the development of small and medium-sized businesses. The work includes an analysis of the main stages of the business, from the selection of varieties and soil preparation to the sale of finished products. Special attention is paid to the issues of production processes, the introduction of modern technologies and the reduction of risks associated with plant diseases and adverse climatic conditions. The study also addresses the issues of competition in the market and suggests ways to increase competitiveness by improving product quality and developing effective sales strategies. The research results can be useful to entrepreneurs, farmers and agricultural sector specialists interested in developing their own business in the field of horticulture.