This analysis uncovers viewer perception, preferences, and satisfaction with web series across multiple OTT platforms in India.
The rapid growth of Over-The-Top (OTT) platforms in India has transformed entertainment consumption patterns. Series have received considerable attention and viewer engagement across platforms such as Disney+ Hotstar, Amazon Prime Video, Sony LIV, ZEE5 and Netflix. This article explores viewer perception regarding these five popular web series using primary data collected through a structured questionnaire. The aim is to identify viewer preferences, emotional connections, satisfaction levels, and expectations from web content in India.
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Chattopadhyay et al. (2025) studied this question.
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