Linguistic landscape study reveals English plays a key role in signage at Bangkok’s transport hub, suggesting accessibility issues.
Transport terminals are more than places for catching buses—they are spaces where languages meet. In Thailand, where people from different regions and countries pass through every day, signage plays an important role in helping everyone find their way. This study looks at how English is used on signs at Bangkok Bus Terminal (Mo Chit), a major hub for both Thai passengers and migrant workers. Used Ben-Rafael’s (2006) framework, the research analyzes 290 signs collected through fieldwork in May 2024. The results show that most signs are bilingual, especially in Thai and English, with government signs offering more balanced language presentation than those made by private companies. While English helps with basic communication, it often appears in smaller fonts and with inconsistent quality—especially in bottom-up signage. Interestingly, Chinese was not found, and only a few signs used Burmese or Lao, despite the large number of regional travelers. These patterns suggest that while English is visible, it’s not always accessible. The study highlights how language on signs reflects broader issues of inclusion, mobility, and policy, especially in spaces meant to serve the public.
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Chaiyasit et al. (2025) studied this question.
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