The Dynamics and Interactive Mechanisms of Tourism Development in Ethnic Villages: A Case Study of Guilin's Longji Rice Terrace Scenic Spot

Ethnic villages have become an integral part of rural tourism, celebrated for their folk culture and landscapes. With a case study of the Guilin Longji Rice Terrace Scenic Spot, this paper examines the impact of internal and external driving forces on tourism development in ethnic villages. It presents a dynamic mechanism model that elucidates the interplay between these factors and their impact on tourism growth. The findings indicate that tourism development in ethnic villages depends on seven main driving factors: the endowment of tourism resources, the aspirations and demands of villagers, the management and operation of enterprises, government support, market demands, competitive dynamics, and media exposure. Particularly, the driving factors of tourism development in ethnic villages present mutual influence, interpenetration, and interdependence characteristics. In light of these findings, the paper concludes with recommendations aimed at promoting the development of ethnic village tourism and contributing to rural revitalization.