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August 26, 2025Interdisciplinary Humanities and Communication StudiesOpen Access

The Limitations of Digital Media Paywalls and the Impact of Video Content on User Engagement: A Case Study of Mango TV's "Singer"

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Authors

ZHZexin HeDhurakij Pundit University

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Overview

Case study of Mango TV's 'Singer' reveals paywalls affect user engagement and community identity.

Key Points

  • Paywalls significantly influence user participation, with VIP members experiencing deeper engagement due to exclusive content.
  • VIP users feel a stronger emotional connection and community belonging, while non-VIP users rely on fragmented content access.
  • The study employs a case analysis of Mango TV's 'Singer' program, illustrating the effects of payment strategies on behavior.
  • This differentiation in user experience may widen the digital divide, emphasizing the need for balanced access to content.

Cite This Study

Zexin He (2025) studied this question.

synapsesocial.com/papers/68af61fdad7bf08b1eae28b0https://doi.org/10.61173/t44zf920
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