Strategic Communication and Peace-Promotion in a Nigerian Conflict Zone

This article presents a case study on the deployment of strategic communication by Future Prowess Islamic Foundation (FPIF), a non-governmental organization in the northeastern region of Nigeria ravaged by the Boko Haram terrorism crisis. The case study examines how strategic communication was utilized to address risk factors for victims and contribute to peacebuilding and conflict resolution. Using content analysis and in-depth interview methods, the authors analyzed 67 online posts about FPIF and conducted nine interviews with internal and external stakeholders. Findings show that FPIF adopts multiple strategies to communicate with their targets and that their messaging falls within four thematic areas: social support, empowerment, advocacy, and reconciliation, and apply a range of persuasive strategies including credibility, emotional, and rational appeals. These messages are designed to counter the extremist narrative, foster community resilience, and foster support for the organization's mission. The inclusive approach adopted by the organization allows widows and children from opposing sides to study together, setting the foundation for peaceful coexistence. This study contributes to understanding how NGOs utilize strategic communication to influence attitudes, reshape narratives, diffuse conflict at the interpersonal level and thus contribute to peacebuilding.