Applied research reveals enhanced operational efficiency in U.S. gas stations using business intelligence and management information systems.
The U.S retail landscape has become one of the dynamic and competitive sectors. To remain competitive, retail businesses like U.S. gas stations with C-store are required to develop, measure, analyze, and visualize a set of KPIs (Key Performance Indicator) matrix for making strategic decisions in optimizing supply chain, forecasting demands, excellence in customer experience, extending value propositions, cost minimizing, and enhancing revenue streams. These measures help identify business strengths, opportunities to grow, weaknesses, and potential risks. This article aims to examine how a typical U.S. gas station with C-store can integrate BI (Business Intelligence) and MIS (Management Information System) tools to get real-time business insights into critical matrix. Here, we adopted an applied research approach (including quantitative analysis and qualitative insights). The key findings include a set of KPI matrix, and an interactive dashboard for a typical US. gas station. The integration of MIS-powered BI tools can impact significantly in analyzing and visualizing KPIs for enhancing operational efficiency. This article will contribute to the growing needs of academic literature on MIS-supported BI tools adoption in U.S. gas station with C-store. It will also enable retail investors and stakeholders to visualize the key business insights, business performance, prospects and opportunities.
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Rahman et al. (2025) studied this question.
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