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August 26, 2025Business and Professional Communication Quarterly0 citations

Professional Communication for Employability: A Qualitative Study of Graduate and Employer Insights

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MKMaisarah Ahmad KamilSHSharifah Shahnaz Syed HusainZKZaemah Abdul Kadir

Key Points

  • Key attributes of professional communication enhance employability for graduates in Malaysia.
  • Qualitative interviews with 12 employers and 9 graduates revealed 26 communication attributes.
  • The study utilized a basic interpretive qualitative approach, focusing on four competence areas.
  • Findings support aligning educational practices with workplace needs to improve graduate readiness.

Abstract

English professional communication competence is crucial for fresh graduates to succeed in the workplace and has been identified as a national priority in Malaysia to enhance employability. This study explores key attributes of that competence based on interviews with 12 employers and 9 graduates. Using a basic interpretive qualitative approach, 26 attributes were identified across four areas: linguistic, sociolinguistic, discourse, and strategic competence. The findings highlight the importance of aligning educational outcomes with workplace demands and offer insights that support curriculum development, targeted instruction, and assessment—informing policy and future research to enhance graduate readiness.

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Cite This Study

Kamil et al. (2025) studied this question.

synapsesocial.com/papers/68af63e9ad7bf08b1eae4652https://doi.org/10.1177/23294906251358387
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