Exploring New Ideas for Trendy Culture Marketing Based on the Breakthrough Effect: Taking Pop Mart as an Example

In a highly diverse social and cultural context, based on the "breaking out of the circle effect", through the rapid dissemination of online marketing, niche cultures are increasingly transforming into mainstream trends. Among them, the phenomenon of blind box toys stands out particularly. This article explores the marketing strategies that support this cultural transformation, with a focus on the case of Pop Mart, a leading brand in the field of blind box toys. By using a comprehensive literature review and empirical analysis, this article studied the factors influencing Pop Mart's successful expansion of its consumer base and establishment of a strong market share, etc. From the perspective of consumers, determining the preferences of the target audience, predicting the upgraded behavior of consumers' emotional value experience, and driving more potential consumers are the magic weapons for the diffusion of trend culture. The study highlights the importance of leveraging the breakthrough effect, characterized by the rapid diffusion of information, the bandwagon effect, and the leverage of trend culture, to achieve market success.