Perception of Non-academic Staff on the use of Public Relations Strategies for TETFund Intervention Programmes in Select Universities in Nigeria

This paper explores the perception of non-academic staff on the use of Public Relations Strategies for TETFund interventions in selected universities in Nigeria. Three research questions were formulated to guide and direct the study. The researcher adopted the survey design method. The paper was anchored on diffusion of innovation theory with data drawn from structured questionnaires for quantitative analysis. The paper had a population of 313, and was administered with a nine-item questionnaire aimed at investigating the research questions. However, a total of 289 (92%) copies of the questionnaire were retrieved and 24 (8%) were not retrieved. The data gathered were analysed using tables, frequencies, percentages and mean scores to answer the research questions using Statistical Package for the Social Sciences (SPSS) version 21. The findings revealed that there are various public relations strategies used by non-academic staff in the select universities in accessing and managing TETFund interventions. It disclosed that lobbying and good rapport with TETFund officials was the most important strategy used by staff in accessing and managing interventions. The paper amongst others, recommends that the managements of the select Universities in Nigeria should scale up the use of other public relations strategies in establishing and cementing ties between non-academic staff of universities and TETFund