This article demonstrates how digital twins enhance customer personalization in marketing campaigns, suggesting improved strategies.
This work presents the concept of a digital twin, and the possibility of its application in the modeling of business processes, particularly in customers personalization. Recommendations are given for creating a digital twin of the customer. This article describes the advantages of using synthetic data and possible problems. It is shown that the application of concept of a digital twin of the customer allows to personalize marketing campaigns and improve customers service.
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Koshelev et al. (2025) studied this question.
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