This review examines neoliberalism's impact on meat consumption, highlighting animal abuse and contrasting philosophies like Veganism.
The reflections are introduced by the question- What it means to consume meat under neoliberal dogma? This piece critically analyzes how neoliberalism as ideology reaches our plate, invading our everyday consumption 'choices' vis-a-viz Okja, a Korean movie directed by Oscar Award Winner-Bong Joon-Ho, released in 2017. This article critically examines how neoliberalism employs symbolic violence in the livestock industry to establish narratives that hide animal abuse in manufacturing meat products as 'sign commodities.' To expand the debate, we assimilate philosophies of contrast like Veganism and social movements like Animal Liberation Front to enquire -is it problematic to accept them as the universal solutions?
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T. Romen Singh (2025) studied this question.
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