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Content analysis reveals imbalanced agenda-setting in rural revitalization communications, suggesting cultural improvements for Zhoushan and Taiwan.
This study analyzes the communication strategy of Xinwen Lianbo on rural revitalization from the perspective of agenda-setting theory. Through content analysis of 427 reports (January 2023 to June 2024), it identifies a structural imbalance in agenda setting—overemphasis on industry and ecology, neglect of culture and organization—coupled with a lack of farmer subjectivity and critical depth. Optimization strategies are proposed to enhance communication effectiveness by diversifying, innovating narratives, and strengthening interaction.
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Li et al. (2025) studied this question.
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