This review examines how artificial intelligence reshapes consumer subjectivity and marketing, highlighting concerns around algorithmic bias and informed consent.
Key Points
The rise of algorithmic persuasion alters how marketing targets consumers, affecting their autonomy and agency.
AI's influence on attention economies commodifies consumer data, complicating informed consent and ethical marketing practices.
Surveillance capitalism exploits cognitive biases to create hyper-personalized marketing content, raising issues of fairness.
A human-centric marketing paradigm is necessary to ensure that AI serves democratic values while promoting algorithmic accountability.