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September 5, 2025West Science Journal Economic and EntrepreneurshipOpen Access

Visual and Thematic Analysis of Brand Equity Research through Bibliometric Study

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Authors

LJLoso Judijanto

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Overview

Bibliometric study reveals trends in brand equity research, suggesting a shift towards sustainability and digital branding.

Key Points

  • Brand equity research shows an evolving landscape, with sustainability and digital branding gaining traction alongside traditional constructs.
  • The analysis highlights brand loyalty and brand awareness as foundational constructs, while emergent topics include green brand equity.
  • Using bibliometric methods, co-citation and keyword mapping revealed the United States as a leading hub for brand equity research partnerships.
  • Visual analysis emphasizes the importance of technology-driven branding and the need for socially responsible practices in marketing.

Cite This Study

Loso Judijanto (2025) studied this question.

synapsesocial.com/papers/68bb46c96d6d5674bccff34fhttps://doi.org/10.58812/wsjee.v3i03.2145
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