Observational analysis found that effort expectancy and social influence affect continuance intention in ShopeePay users, indicating gender plays a role.
The effect of effort expectancy, social influence, facilitating conditions, and hedonic motivation on the continuance intention to use ShopeePay, moderated by gender. The intention to continue using ShopeePay is explained by the continuance intention itself. Data was collected from 170 ShopeePay users in West Sumatera who participated in an online survey. Data analysis using SmartPLS revealed that the effects of effort expectancy, social influence, facilitating conditions, and hedonic motivation directly impactcontinuance intention. The findings provide evidence that gender influences effort expectancy and social influence on continuance intention.
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Sagita et al. (2025) studied this question.
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