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Application of Big Data in E-commerce User Behavior Analysis

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Analysis reveals that big data enhances user conversion and supply chain efficiency in e-commerce.

Big data significantly improves user conversion and retention rates in e-commerce settings, by enabling data-driven operations.
The integration of machine learning with user behavioral data leads to more effective recommendations and personalized experiences.
Real-time analysis contributes to better decision-making in supply chain management, ultimately reducing costs.
This approach provides e-commerce enterprises with a competitive edge in an increasingly fragmented market.

Qian Deng (2025) studied this question.

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