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The analysis reveals how color schemes affect user perception and interactions, highlighting challenges in design methods.
The article presents the results of a study of the influence of color schemes on the perception of web resources within the visual part of the product (UI) and the overall perception and sensations of the user when interacting with the product (UX). The features of the construction and selection of the color scheme of the web resource are analyzed using the example of a bank, taking into account the user’s perception. Using Figma AI, a generative design of the resource was obtained, an analysis of the proposed color scheme of the site’s elements was carried out, and the shortcomings of the algorithmic approach to the selection of color solutions on the perception of content by users were identified.
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Piskun et al. (2025) studied this question.
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