What type of study is this?

This is a Causal Comparative study.

September 10, 2025Innovative MarketingOpen Access

Determinants of customers’ perception towards digital payment system

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Authors

GAGyan Mani AdhikariTribhuvan University BRBharat RaiTribhuvan University GBGanesh BhattaraiTribhuvan University

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Implication

Causal comparative research reveals ease of use and self-efficacy significantly impact customers' perception of digital payments in Nepal, suggesting essential drivers for marketers.

Key Points

Ease of use and self-efficacy significantly shape customer perception towards digital payments, indicating vital areas for marketing focus.
The study reports that perceived usefulness also impacts customer perception with a lower but notable effect on digital payment acceptance.
Perceived trust and privacy, despite their lack of significant influence, remain essential elements to address for broader consumer acceptance.
This research utilized primary data from 394 digital payment users in Nepal, highlighting the importance of consumer insights in strategy development.

Cite This Study

Adhikari et al. (2025) studied this question.

synapsesocial.com/papers/68c187339b7b07f3a0611ba3 https://doi.org/10.21511/im.21(3).2025.16

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Implication

Causal comparative research reveals ease of use and self-efficacy significantly impact customers' perception of digital payments in Nepal, suggesting essential drivers for marketers.

Determinants of customers’ perception towards digital payment system

Discussion

Member takes

Implication

Key Points

Cite This Study

Determinants of customers’ perception towards digital payment system

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider