MEDICIÓN DEL POTENCIAL DE COMPETITIVIDAD A NIVEL SECTORIAL: UNA APLICACIÓN EMPÍRICA AL SECTOR LOGÍSTICO EN URUGUAYdel potencial competitivo a nivel sectorial: una aplicación empírica al sector logístico en Uruguay.

This article proposes an innovative approach to measure sectoral competitiveness. Focusing on logistics activity in Uruguay, the creation of a composite index to assess its competitiveness potential is proposed (Competitiveness Potential Index, CPI). The construction of the CPI follows a systematic methodology and is based on a specific definition of the concept of competitive potential to be measured, together with a theoretical model that encompasses the concept in six dimensions. Data from primary and secondary sources are used and different multivariate analyses are carried out to verify the relevance and analytical robustness. It is considered that an important step has been taken in improving the competitiveness of the logistics sector in Uruguay, providing new key information for analysis and decision-making, both in the public and private sectors.