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Analysis explores Brazil’s green hydrogen narrative and its environmental and social implications.
This article analyzes the narrative of the Brazilian media in the communication about green hydrogen production on news portals. A text mining methodology was adopted on Google News, using the term “green hydrogen” to analyze the publications using the Voyant Tools software. The results revealed Brazil’s potential for green hydrogen production and highlighted investments for implementing the Green Hydrogen Hub in the state of Ceará. However, the media failed to inform society about the possible environmental and social impacts of green hydrogen production. The selective approach in news coverage fails to provide a comprehensive understanding of the challenges related to a just energy transition and reinforces the media’s power in constructing a developmentalist narrative idealized as free from environmental and social impacts.
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Oliveira et al. (2025) studied this question.
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