Mutual Effects of Face-Swap Deepfakes and Digital Watermarking - A Region-Aware Study

Face-swap is commonly assumed to act locally on the face region, which motivates placing watermarks away from the face to preserve the integrity of the face. We demonstrate that this assumption is violated in practice. Using a region-aware protocol with tunable-strength visible and invisible watermarks and six face-swap families, we quantify both identity transfer and watermark retention on the VGGFace2 dataset. First, edits are non-local - generators alter background statistics and degrade watermarks even far from the face, as measured by background-only PSNR and Pearson correlation relative to a locality-preserving baseline. Second, dependencies between watermark strength, identity transfer, and retention are non-monotonic and architecture-dependent. Methods that better confine edits to the face—typically those employing segmentation-weighted objectives—preserve background signal more reliably than globally trained GAN pipelines. At comparable perceptual distortion, invisible marks tuned to the background retain higher correlation with the background than visible overlays. These findings indicate that classical robustness tests are insufficient alone - watermark evaluation should report region-wise metrics and be strength- and architecture-aware.