Women in politics

This essay details three strategies of the contemporary far right to reduce the gender cleavage in elections: the devaluation and persecution of practices, studies, and discourses to mitigate gender inequalities and sexual rights; media campaigns to return women to the domestic space; and the instrumentalization of women as adjunct to male candidacies and policies. For this, it proposes to analyze the scenic productions of tradwife influencers (such as domestication campaigns) and the use of adjunct women (especially first ladies) in the 2022 elections as a spectacularization of the construction of binary and stereotyped gender places for women in micro and macropolitics in an associated way.